Built for estate agents who want a pipeline they own.

Marketing & Lead Generation for Estate Agents

Websites, paid campaigns, SEO, and CRM systems built for the way agencies actually win instructions and close deals.

Estate agents fail online for predictable reasons. Generic Rightmove dependency. Websites that look like brochures. Ad campaigns that bring in renters when you sell. We build the systems that fix all three, so the next instruction comes through your channel, not someone else's.

£11 cost per seller lead ✦
60+ seller leads per month ✦
25% lift in lead conversion ✦
★★★★★ Google Reviews ✦
£150k+ client marketing budget managed ✦
40+ websites designed and built ✦
UK & Cyprus based ✦
£11 cost per seller lead ✦
60+ seller leads per month ✦
25% lift in lead conversion ✦
★★★★★ Google Reviews ✦
£150k+ client marketing budget managed ✦
40+ websites designed and built ✦
UK & Cyprus based ✦

The two camps most estate agents fall into

Most agents we audit fit one of two patterns. Both leave money on the table.

SEO-only or word-of-mouth-only.

They rank for their own brand name and not much else. They wait for referrals. Local market is fine until it isn't. When property volumes drop or a competitor opens nearby, they have no pipeline and no plan.

Tried marketing once, got ambiguous results, gave up.

They paid for SEO at some point. They ran a Facebook campaign that delivered "leads" who never picked up the phone. They cancelled, decided "marketing doesn't work for estate agents", and went back to paying Rightmove and Zoopla forever.

Neither camp owns its lead pipeline. The portal owns the buyer. The agent rents access. When the portal raises prices - and it always does - the agent has no leverage.



We build pipelines you own.

What estate agents actually need to fix

A working pipeline does five things. Most agents have one or two. We build the missing parts.

Local search visibility for "estate agent [town]" and similar terms.

Google Business Profile optimisation, location-specific landing pages, NAP consistency across directories, local schema markup. This is the work that gets you into the top three Google Map results - the listings most buyers and sellers click before they ever see organic results.

CRM and instant-response automation.

The first agent to call back wins the instruction. We set up automations that trigger a call task within five minutes of a valuation request, send an instant WhatsApp acknowledgement, and chase via email if the lead goes quiet. Outside office hours, the system still responds.

Reporting that ties enquiries to instructions.

One dashboard. Lead source, lead quality, cost per qualified lead, conversion to instruction, conversion to completion. No marketing jargon. The metric that matters is "what did this campaign do to my fee revenue", not "what did this campaign do to my impressions".

Paid campaigns that filter for intent.

We bid on local seller intent ("how much is my house worth in [town]"), buyer intent ("3 bed houses [postcode]"), and competitor intent (people searching for the agency down the road). We do not run "brand awareness" campaigns for estate agents. There is no point - if a homeowner does not know your agency exists, a banner ad will not change that.

A website built around the two enquiries that matter.

Every estate agency website should be optimised for two outcomes: seller valuation requests and buyer registrations. Most are not. They are built around a property search function that duplicates what Rightmove already does better. We rebuild the site to put valuation and buyer-register CTAs in front of every visitor on every page, integrate with your CRM, and remove the friction in the funnel.

We fix the system, not the symptom.

A real estate agency case

Easy Move Homes is a UK agency we built from a standing start. No domain authority, no review base, no portal dominance, no brand recognition.

What we built:


  • The full website, designed around seller and buyer registration
  • Meta and Google ad funnels with seller-intent targeting
  • WhatsApp lead capture for the demographic that does not fill in long forms
  • A CRM with automated follow-up sequences


Outcome:


  • £11 cost per seller lead (UK industry benchmark for the same campaign type: £25-£50)
  • 25% lift in lead-to-instruction conversion
  • 60+ seller leads per month within months of launch

This is the strongest single piece of proof on the studio's site. It is also a property-buying-company case rather than a traditional estate agency, but the system is the same: the website, the campaigns, the CRM, and the follow-up automation work the same way for an agency selling owner-occupied homes as they do for a company buying them.

Real Estate & Property

£11 CPL vs £25-50 UK benchmark · 60+ seller leads / month

UK property buying company

Real estate lead generation - Meta & Google Ads, website rebuild, SEO & CRM automation

Real Estate & Property

200+ leads/month · €13-18 CPL · Cyprus & international markets

Ensofia Estates

CRM integration, PPC campaigns & SEO for Cyprus real estate

Where this fits if you are an estate agent

You are starting from zero.

New agency, new branch, new town. We build the website, set up the CRM, run the launch campaigns. You have a pipeline by month two.

You are an established agency that has plateaued.

You have a website that works. Instructions are flat. We audit the funnel, identify the leak (it is almost always the website's seller path or the follow-up speed), and fix it. Often we do not need to rebuild anything - just rewire the parts that are leaking.

You are scaling to multiple branches.

Each branch needs local SEO, location pages, branch-specific campaigns, and a CRM that does not collapse when lead volume goes up. We build the system once and replicate it across branches.

Ervins Studio is a marketing and design agency that turns your website and marketing into a reliable source of leads.

Honest limits

These are on the page so you know what you are getting before the call.


  • We will not work with agents who want guaranteed instructions in 30 days. Lead generation creates opportunities; closing them is your team's job. Anyone promising guaranteed instructions is selling you something else.
  • We will not run campaigns we know cannot beat your existing channel. If your portal feed is already bringing in 100 leads a month at low cost, we will say so before we accept the brief. Sometimes the answer is to optimise what you have, not add what you do not.
  • We will not lock you into a long-term contract. Build phase is a fixed scope. After that, month-to-month.
  • We will not produce vanity reports. If you need a 40-page deck that says "engagement is up 12%", we are the wrong studio. Our reports are short and tied to enquiries, qualified leads, and instructions.

Awards & Accreditations

Meta Business Partner — Ervins Studio, certified digital marketing agency UK and Cyprus
Google Partner — Ervins Studio, accredited Google Ads agency UK and Cyprus
TikTok Marketing Partner — Ervins Studio, TikTok advertising agency UK and Cyprus
Shopify Partner — Ervins Studio, Shopify web design and ecommerce agency UK and Cyprus
Duda Certified Platform Professional — Ervins Studio, web design agency UK and Cyprus
SME News Business Elite Award — Ervins Studio, award-winning marketing agency UK and Cyprus
Top Design Agency — Ervins Studio, award-winning web design agency UK and Cyprus
Meta Business Partner — Ervins Studio, certified digital marketing agency UK and Cyprus
Google Partner — Ervins Studio, accredited Google Ads agency UK and Cyprus
TikTok Marketing Partner — Ervins Studio, TikTok advertising agency UK and Cyprus
Shopify Partner — Ervins Studio, Shopify web design and ecommerce agency UK and Cyprus
Duda Certified Platform Professional — Ervins Studio, web design agency UK and Cyprus
SME News Business Elite Award — Ervins Studio, award-winning marketing agency UK and Cyprus
Top Design Agency — Ervins Studio, award-winning web design agency UK and Cyprus

Thank you for contacting us.
We’ll get back to you as soon as possible.

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We got it.

Let's talk.

Tell us where the bottleneck is.

Free 30-minute strategy call. We will look at your current setup - your site, your portals, your follow-up - and tell you the one thing to fix first. Whether or not we are the people to fix it.

Ervins Puksts - Founder & Digital Strategist - Ervins Studio
Peter Kulka - Director of Sales and Business Development - Ervins Studio
Katerina - UX/UI Designer - Ervins Studio
Gustavs - Marketing Specialist - Ervins Studio
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Questions we get asked a lot.

  • How long does it take to see results from estate agency marketing?

    Paid campaigns produce qualified leads in the first 2-4 weeks. Local SEO and organic ranking improvements take 3-6 months. CRM and follow-up automation produces results in week one - the bottleneck most agencies have is response speed, and that fixes immediately.

  • How much should an estate agent spend on marketing?

    The right number depends on your fee per instruction, your existing pipeline, and your geographic footprint. As a benchmark: agents we work with typically run £2,000-£8,000/month in combined media spend and studio fees. Below £2,000 the economics are tight. Above £8,000 the gain usually comes from better targeting, not more spend.

  • Do you guarantee a number of leads or instructions?

    No. Anyone who guarantees instructions is either misunderstanding the work or selling you a metric they can manipulate (e.g. "leads" defined as form-fills regardless of quality). We commit to building a system that brings qualified enquiries, optimising it monthly, and reporting honestly on what works.

  • Can you work with our current website, or do we need a rebuild?

    Often we can. The first thing we do is audit. If your current site can do the job with changes to copy, structure, or conversion paths, we say so. Rebuild only when the foundations are wrong.

  • Do you work with high-street agencies, online-only agencies, or both?

    Both. The system is the same; the campaigns and copy adapt to the model. A high-street agency emphasises local presence and walk-in trust; an online-only agency emphasises fee transparency and process. The underlying funnel is identical.

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