Getting featured in the press sounds like something only big brands can achieve. But in reality, even a small business can land PR backlinks and media mentions - you just need to know where to look. One of the easiest ways is through tools like HARO (Help a Reporter Out) and its alternatives. These platforms connect journalists who need expert insights with business owners, entrepreneurs, and professionals like you. The result? Exposure, credibility, and high-quality backlinks from trusted media sites.
Quick Answer (60 seconds) One of the easiest ways to get high-quality backlinks - without cold emails, spammy directories, or spending money - is to reach out to the tools and platforms you already use in your business. Many SaaS companies (task managers, CRMs, design tools, proposal software, etc.) publish customer case studies or success stories. If you share how their product helped your business, they’ll often feature you on their site - and (hopefully) give you a do-follow backlink.
When people talk about backlinks, they often throw around terms like “ DoFollow ” and “ NoFollow. ” But what do they actually mean - and why do they matter for your SEO and Domain Authority? This guide breaks it down clearly so you can use backlinks the right way.
Domain Authority (DA), Domain Rating (DR), and Domain Score are all metrics created by SEO platforms ( Moz , Ahrefs , SEMrush , etc.) to measure how strong and trustworthy a website is compared to others.
Confused About GPT-5 Access? You’re Not Alone
What Exactly Did Google Change?
SEO is not about tricking Google. It’s about making your business the logical answer to what people are searching.
Facebook Lead Forms are low-cost, high-volume - if done right. But most real estate agents fail because they underestimate the technical setup and follow-up process.
Why Most Estate Agents Are Still Playing 2015 Games in 2025
August 2025 Update: Everything Is Now GPT-5 (Here’s What It Means for You) GPT-5 Is Now the Default Model As of August 7 2025, OpenAI has launched GPT‑5, which replaces nearly all prior models (like GPT‑4o, GPT‑4.5, o3, o4-mini, and more) across the ChatGPT interface - wikipedia . GPT‑5 brings: Smarter reasoning ("Thinking" mode) Faster responses Sharper writing and coding skills, better accuracy, and fewer hallucinations What Happened to Older Models? Most older models are no longer selectable for regular users Enterprise, Team, and Edu users can still access legacy models-but only for a limited transition period, which they must enable manually User Backlash & Partial Reinstatements There has been significant backlash - many users, especially in Plus tier, "missed GPT‑4o for its unique “voice” and creativity" - The Verge . In response: OpenAI’s Sam Altman confirmed GPT‑4o will be available again for Plus users for a temporary period while usage is monitored . Temporary Workarounds & Reddit Fixes Some users successfully regained GPT‑5 visibility by clearing cookies and site data in Chrome and then reloading the ChatGPT page . Others noted they could access GPT-5 on mobile before desktop, underscoring that rollout can be device-dependent. What Should You Do? Stick with GPT-5 — it’s OpenAI’s smartest, most refined model yet . If you relied on GPT-4o's tone, act fast- Plus users now have temporary access. Use the Chrome cookie workaround if GPT-5 isn't appearing. For complex tasks, make sure you’re using GPT-5 Thinking. Want more help - troubleshooting or tuning for GPT-5? Dive into our full guide: GPT-5 Not Showing Up in ChatGPT? Here’s What’s Going On.
Answer Engine Optimisation (AEO) is becoming essential in today’s AI-first web. But what is AEO exactly, and how is it different from traditional SEO? Let’s break down the meaning of AEO, how it works, and how your business can benefit in 2025.
We’re Supporting Something That Matters
If you're running a small business in 2025, having a professional website is no longer optional - it's expected. But choosing the best website for your small business can feel overwhelming. With so many website builders for small business owners to choose from, it’s easy to get lost in templates, pricing tiers, and technical details. That’s exactly why we created Express Design - a done-for-you website service tailored to small businesses who need a clean, professional online presence without delays or complexity.
If you've ever dabbled in design or web development, you've probably come across Lorem Ipsum - that strange, Latin-like text filling up space in designs. But what is it, and why is it used so often? Let’s break it down.
Discover the Adizes Corporate Lifecycle Model and learn how Ervins Studio’s marketing and design expertise can guide your business through growth, stability, and renewal.
In today's fast-paced digital landscape, businesses need a strong online presence to thrive. But with so many digital strategy agencies promising the world, how do you choose the right one? This guide will walk you through the key factors to consider, ensuring you invest in an agency that delivers real results.
Understanding Creative Block
