Google Ends the 100-Results-Per-Page Option - What It Means for SEO & Rankings

Ervins Studio • 19 September 2025
Clock Icon ... reading time

Google’s 100-Result Search Option Is Gone - Here’s What It Means for Your SEO

Google logo with text:

Google has quietly disabled the &num=100 parameter - the code that let us view the top 100 search results on one page. From mid-September 2025, only 10 results per page are available.


Why This Matters


  • Rank trackers affected: Tools like Ahrefs and Semrush used &num=100 to check deep results. Without it, some may show fewer rankings beyond page one.


  • Google Search Console changes: Impression counts dropped and “average position” improved. This isn’t traffic loss - just cleaner data now that bots aren’t inflating numbers.


  • Page one is critical: If you’re not ranking on the first page, you’re harder to find - both for customers and in reports.


Common Questions


Can I still track rankings?

Yes. Tools still work, but some may limit how far beyond page one they go.


Does this affect my SEO strategy?

Not directly. Your rankings and traffic remain. But it reinforces the need to aim for page one visibility.


What should I do?

  • Focus SEO efforts on terms close to page one.
  • Keep content fresh and updated to climb higher.
  • Don’t panic about drops in Search Console impressions - they reflect cleaner, human-only data.


The Bigger Picture


This fits Google’s wider trend: more AI summaries, more ads, less space for classic “blue link” results. Competition for the top spots is only getting tougher.


Key Takeaway


Success in SEO has always been about page one. With Google’s latest change, that’s truer than ever. Refresh your content, aim for the top results, and don’t get distracted by the noise below.

Content

    Ready to Grow Your Business?

    Ervins Puksts - team - ervins studio
    Peter Kulka - team - ervins studio
    Katerina Michael - team - ervins studio

    This is Ervins

    Whether you're just starting out or scaling up, we help businesses like yours stand out, attract clients, and generate real results.

    Green logo: Computer screen with magnet attracting people; text: Centralised Real Estate Lead Engine.

    Real Estate Marketing & Lead Generation Solutions | CRELE by Ervins Studio

    by Ervins Studio • 27 August 2025
    What Is CRELE?
    Green background with black text:

    How to Get PR and Media Mentions (HARO + Alternatives for SMEs)

    by Kristians Stepins • 22 August 2025
    Getting featured in the press sounds like something only big brands can achieve. But in reality, even a small business can land PR backlinks and media mentions - you just need to know where to look. One of the easiest ways is through tools like HARO (Help a Reporter Out) and its alternatives. These platforms connect journalists who need expert insights with business owners, entrepreneurs, and professionals like you. The result? Exposure, credibility, and high-quality backlinks from trusted media sites.
    Title slide:

    How to Easily Get Backlinks and Brand Mentions (Beginner-Friendly Method Most Businesses Miss)

    by Kristians Stepins • 21 August 2025
    Quick Answer (60 seconds) One of the easiest ways to get high-quality backlinks - without cold emails, spammy directories, or spending money - is to reach out to the tools and platforms you already use in your business. Many SaaS companies (task managers, CRMs, design tools, proposal software, etc.) publish customer case studies or success stories. If you share how their product helped your business, they’ll often feature you on their site - and (hopefully) give you a do-follow backlink.
    Show More