Lorem Ipsum: What It Is & Why Designers Use It

Ervins Studio • 23 March 2025
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If you've ever dabbled in design or web development, you've probably come across Lorem Ipsum - that strange, Latin-like text filling up space in designs. But what is it, and why is it used so often? Let’s break it down.

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What is Lorem Ipsum?

Lorem Ipsum is placeholder text used in design and publishing to simulate real content. Instead of using distracting words, it helps designers focus on layout, typography, and user experience before the actual content is ready.


Where Does Lorem Ipsum Come From?

Surprisingly, it’s not just random gibberish! Lorem Ipsum originates from a Latin text by Cicero, written in 45 BC. The text was scrambled and modified over centuries to create a meaningless yet visually balanced block of words.


Why Do Designers Use Lorem Ipsum?

  • Focus on Design: It allows designers to refine layouts without real text influencing the visual structure.
  • Mimics Natural Reading Patterns: Unlike repeated “text text text,” Lorem Ipsum replicates real word flow, giving a better sense of the final product.
  • Avoids Content Distractions: Placeholder text keeps stakeholders focused on visuals and usability rather than wording at early stages.


Should You Use Lorem Ipsum in Real Projects?

While Lorem Ipsum is great for drafting, replacing it with real content early on improves user experience and SEO. Users engage better with meaningful content, and search engines prefer real words over filler text.


Conclusion: More Than Just Filler

Lorem Ipsum isn’t just random nonsense - it’s a useful tool for designers and developers to perfect layouts before real content is in place. But remember, the sooner you integrate actual copy, the better!


🚀 Need expert design and web solutions? Let’s bring your vision to life! Get in touch with Ervins Puksts Studio.

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