How to Easily Get Backlinks and Brand Mentions (Beginner-Friendly Method Most Businesses Miss)

Kristians Stepins • 21 August 2025
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Quick Answer (60 seconds)


One of the easiest ways to get high-quality backlinks - without cold emails, spammy directories, or spending money - is to reach out to the tools and platforms you already use in your business.


Many SaaS companies (task managers, CRMs, design tools, proposal software, etc.) publish customer case studies or success stories. If you share how their product helped your business, they’ll often feature you on their site - and (hopefully) give you a do-follow backlink.

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Why This Works


  • SaaS brands are always hungry for user stories to show credibility.
  • They already want to promote real businesses using their tools.
  • These backlinks are usually do-follow (see our previous article on do-follow vs no-follow links), meaning they boost your Domain Authority.
  • Instead of begging strangers, you’re leveraging relationships with platforms that benefit from your story.


Step-by-Step: How to Get These Backlinks


1. List the tools you use daily


  • Task management (e.g., Trello, Asana, ClickUp)
  • CRM (e.g., HubSpot, GoHighLevel, Zoho)
  • Proposal / invoicing apps (e.g., PandaDoc, Prospero, HoneyBook)
  • Design software (e.g., Canva, Figma, Adobe)
  • Marketing platforms (e.g., Mailchimp, Brevo, ActiveCampaign)


2. Check their websites


  • Look for Case Studies, Success Stories, or Blog sections.
  • Example: Search “X tool customer stories” in Google.


3. Reach out


Send a short email:


  • “Hi [Name], I’ve been using [Tool] for [X months/years] and it’s made a big difference in [specific result]. Would you be interested in a customer success story? I’d be happy to share details.”


4. Provide value


  • Share specific results (e.g., “Saved 10 hours a week,” “Increased leads by 30%”).
  • Send a professional photo/logo.
  • Mention that you’d love a backlink to your site.


5. Multiply the effect


  • Repeat across all tools you use.
  • Even a small business might use 10+ platforms → 10 potential backlinks.


Example Email Template:

Subject: Customer story for [Tool Name]?

Hi [Name],

I’ve been using [Tool] for [X months/years], and it has helped my business achieve [specific result]. If you’re collecting customer success stories, I’d be happy to share my experience and provide more details.

Would love for this to be considered, and it would be great if you could link back to my website: [Your URL].

Thanks a lot, [Your Name]

Bonus Tips


  • Don’t just stop at software - industry associations, local chambers of commerce, or partner brands often feature their members.
  • Ask for a do-follow link (read more in our Do Follow vs No Follow guide).
  • Keep track of backlinks you secure using tools like Ahrefs, SE Ranking, or SearchAtlas.


Final Note


This method is low effort, high reward. Instead of chasing random link-building schemes, you’re turning existing business relationships into long-term SEO value.


Quick FAQ:

  • Do I need to be a paying customer for a case study?

    Usually yes, but even free users sometimes get featured if your story is unique.

  • How long does it take to see SEO benefits from these backlinks?

    It can take 1–3 months for search engines to crawl and credit new links.

  • Should I only focus on big tools?

    No. Smaller SaaS companies often respond faster and are eager to showcase users.

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