How to Get PR and Media Mentions (HARO + Alternatives for SMEs)

Kristians Stepins • 22 August 2025
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Getting featured in the press sounds like something only big brands can achieve. But in reality, even a small business can land PR backlinks and media mentions - you just need to know where to look.


One of the easiest ways is through tools like HARO (Help a Reporter Out) and its alternatives. These platforms connect journalists who need expert insights with business owners, entrepreneurs, and professionals like you. The result? Exposure, credibility, and high-quality backlinks from trusted media sites.

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Why PR and Media Mentions Matter?


  • High authority links → Media sites usually have very strong Domain Authority.
  • Brand credibility → A mention in a news article acts as social proof.
  • Referral traffic → Readers may click through and discover your business.
  • Answer Engine Optimisation (AEO) → AI systems trust and cite sources that are already recognised by journalists.


In short: PR backlinks don’t just boost rankings, they boost trust.


What is HARO?


HARO (Help a Reporter Out) is a platform where journalists post requests for quotes or insights, and experts respond. If your pitch gets selected, your name and website often appear in the article.


  • Daily journalist requests sent by email.
  • Wide range of topics (business, marketing, tech, lifestyle, health, etc.).
  • Free to join (paid options allow faster access and keyword filters).


How to Use HARO Effectively


  1. Sign up for free → Pick categories relevant to your expertise.
  2. Monitor emails daily → Speed matters; journalists often close requests quickly.
  3. Craft concise pitches → Lead with value, answer clearly, and keep it short.
  4. Include credibility → Briefly note why you’re an authority on the subject.
  5. Add your link request → Always ensure you politely provide your URL for inclusion.


  • Pro tip: Journalists want direct answers. Don’t sell, just provide insight.


Alternatives to HARO


HARO is the best-known tool, but it’s not the only one. Other platforms provide the same opportunity:


  • Qwoted → Similar to HARO, with journalist–expert matchmaking.
  • Help a B2B Writer → Tailored for business-focused publications.
  • SourceBottle → Popular in Australia, but also covers global requests.
  • PressPlugs → UK-based platform for media leads.


These services often have smaller communities, meaning less competition for you.


Why SMEs Should Use PR Outreach


Many small business owners think PR is expensive. But with HARO and alternatives, the cost is your time and consistency.


Every link or mention you earn:


  • Strengthens your domain authority.
  • Helps you show up in Google’s AI Overviews.
  • Builds long-term trust with your audience.


How This Connects to Backlinks


PR mentions are the highest-quality backlinks you can get - but remember, you should aim for Do Follow links wherever possible.


  • If you missed our previous article, check out:

Difference Between Do Follow and No Follow Links (and Why They Matter)


Final Thoughts


PR backlinks may sound advanced, but they’re one of the most accessible growth hacks for SMEs in 2025. With platforms like HARO, Qwoted, and others, you can get your voice into the media without a PR agency or big budget.


Start small: sign up, reply to a few queries, and before long, your business could be quoted alongside major brands.


Quick FAQ:

  • What are PR backlinks and mentions?

    Backlinks earned through media coverage, such as being cited in an article or interview.

  • Is HARO free?

    Yes, HARO has a free tier with daily journalist queries, but premium options provide more features.

  • Do journalists always give backlinks?

    Not always. Some mentions may not include a link, but many do. Always ask politely.

  • What’s the best HARO alternative?

    Qwoted is currently the strongest competitor, offering a user-friendly dashboard and more targeted requests.

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