Marketing and automation expertise

I work across the whole marketing chain: strategy and launches, paid media, search, websites, design, email and CRM, and the automation that connects them. My depth is in CRM and automation. My breadth comes from agencies, two companies I founded, and marketing for property developments.

Areas

  • CRM and automation (deepest)

    Lead routing, nurture sequences and pipeline stages, built so marketing is measured on qualified enquiries, not clicks. Automation that connects ad platforms, CRMs and websites, including AI agents that replaced manual publishing work.

    Tools

    • HubSpot
    • Salesforce
    • Pipedrive
    • Brevo
    • Klaviyo
    • GoHighLevel
    • Make.com
    • webhooks and APIs

    Where I used it SquareOne (AI agents for CMS, CRM records and listings; lead routing and qualification with sales); Ervins Studio (Make.com and HubSpot pipelines from ad lead to follow-up; CRM setup for a Cyprus agency).

  • Paid media

    Campaign planning, creative testing and budget management across Meta, Google and TikTok, from brief to reporting.

    Tools

    • Meta Ads
    • Google Ads
    • TikTok Ads

    Where I used it Ervins Studio (a 10-week events campaign that produced 1,033 registrations from 8,950 EUR in media spend; a UK property lead system with 60+ seller leads at a blended 11 GBP cost per lead); SquareOne (a 6,000 EUR monthly Google and Meta budget).

  • SEO and answer-engine optimisation

    Search visibility work: site structure, content and technical SEO, and writing so that answers can be quoted by search engines and AI assistants.

    Tools

    • SEO tooling in the Semrush and Ahrefs class
    • Google Analytics
    • Search Console

    Where I used it Ervins Studio (tripled organic traffic and lifted inbound leads by 60% for a Polish retail brand); Clipovsky (SEO for the platform); the guides library on this site.

  • Web design and build

    Websites and landing pages designed and built end to end, from structure and copy to build, in Duda and other CMSs, using HTML, CSS and AI-assisted code.

    Tools

    • Duda
    • Figma
    • HTML
    • CSS
    • JSON

    Where I used it Clipovsky (the platform experience from browsing and search to checkout); Ervins Studio client sites; this website.

  • Design and creative

    Brand identity, campaign visuals, landing pages, email templates and paid creative across static, video and short-form formats. I direct photographers, videographers and contractors, and tie creative choices to results.

    Tools

    • Figma
    • the Adobe suite
    • video editing

    Where I used it Clipovsky (brand identity); Aryvo (video and graphic content, the brand’s first trending content); Ervins Studio (a distributed team of contractors in UX/UI, 3D and front-end). Education: BA (Hons) Digital Media Design: 3D Visualisation, University of Winchester.

  • Email and lifecycle marketing

    Onboarding, engagement and retention sequences, segmentation and A/B tests, with responsive email templates.

    Tools

    • Brevo
    • HubSpot
    • Klaviyo
    • Pipedrive

    Where I used it Peach Loves Digital (email campaigns and automated sequences for client audiences); Wizzyl (onboarding and retention flows); Aryvo (email and push).

  • Product and launch marketing

    Go-to-market planning, positioning and launch execution to fixed release dates, coordinating design, content and sales.

    Where I used it Wizzyl (a SaaS platform launch); SquareOne (launches for new property developments).

  • Analytics and reporting

    GA4 and campaign analysis, consolidated reporting for senior stakeholders, and CRM data hygiene with sales.

    Tools

    • GA4
    • Google Analytics

    Where I used it SquareOne (consolidated reporting linking enquiry volume and quality to targeting and creative).

  • Technical and AI

    Python scripting, AI agent tooling (Claude Code, Claude Cowork), webhooks and APIs, and SQL at working-knowledge level.

    Where I used it SquareOne (AI agents and automations; an internal task manager adopted across departments).

Languages

English, Russian and Latvian fluent; conversational Polish; learning Greek.

Frequently asked questions

What is Ervins Puksts best at?

CRM and marketing automation, with working experience across paid media, SEO, web design, design and email.

Which tools does Ervins use?

HubSpot, Salesforce, Pipedrive, Brevo, Klaviyo, GoHighLevel, Make.com, Duda, Figma, GA4, and AI agent tooling such as Claude Code.

Which languages does Ervins work in?

English, Russian and Latvian fluently, conversational Polish, and he is learning Greek.

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