Facebook Lead Forms are low-cost, high-volume - if done right. But most real estate agents fail because they underestimate the technical setup and follow-up process.
Our Experience: Real Talk from a Recent Project
When working with real estate business, we faced a critical Meta Ads account flag due to poor lead quality metrics. Meta's guidelines are increasingly strict on form transparency, privacy policies, and user experience. A simple misstep like an unclear privacy policy or non-compliant form fields can get your account restricted. Especially in real estate industry, where your ads will have a special "housing" category.
We had to:
Revise the Lead Form copy to be more explicit about the offer and data usage.
Add a Privacy Policy link directly in the form.
Implement a 5-minute follow-up rule via SMS and email to reduce delayed responses (Meta tracks lead engagement speed!).
Since making these adjustments, lead quality scores improved, and the cost per lead dropped by 87%.
Setup Checklist:
Instant Forms with minimum and optional fields (Name, Phone, Email).
Offer a valuable lead magnet (e.g., Free Home Valuation, Market Report).
Ensure Privacy Policy is linked within the form.
Automate a follow-up within 5 minutes of submission.
Monitor Meta's Lead Quality Score and Cost regularly.
...
reading time
