Property Ad Spend ROI Calculator — Ervins Studio

Free Tool — Ervins Studio

Property Ad Spend ROI Calculator

Enter a monthly budget or a leads target. The calculator estimates clicks, leads, deals, and costs — based on real paid social benchmarks for UK property businesses.

Your Ad Budget & Lead Target

How much you plan to spend each month on paid ads (Meta / Google).
Set a leads goal and the calculator will work backwards to show the budget required.

Estimated Results

Leads / month

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Based on current settings.

Deals / month

—

At your close rate.

Cost per lead

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—

Cost per deal

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Total ad spend per closed deal.

Monthly spend —
Impressions / mo —
Clicks / mo —
CPC (auto) —
£12 £21.00 £40

What Meta charges to show your ad 1,000 times. UK property typically runs £18–£26.

0.5% 0.9% 2.5%

Percentage of people who see the ad and click. 0.8–1.2% is typical for property.

5% 12% 25%

How many people who click go on to fill in a form or make contact.

4% 10% 20%

How many enquiries become paying clients or closed deals.

£— Derived from CPM ÷ (CTR × 1,000).
£— Derived from CPC ÷ lead conversion rate.

Disclaimer

Benchmarks based on UK property sector paid social data (Meta Ads). Results vary by targeting, creative, landing page, and offer quality. This tool gives directional estimates — not guarantees.

Prefer we do it for you?

FAQs

  • What’s a realistic PPC for Real Estate outcome?

    With a £1,000 monthly budget on 🟠 Standard settings, many real-estate businesses see:


    • ~50 leads / month
    • ~5 deals / month (at ~10% close)
    • ~£20 CPL and ~£200 CPD

    Your market may vary by area, offer, and seasonality - that’s why the three presets exist.

    Start a custom project request

  • What’s CPM, CTR, CPC, CPL - in normal words?

    • CPM: what it costs to show your ad 1,000 times.
    • CTR: out of 100 people who saw your ad, how many clicked.
    • CPC: what one click costs; it’s driven by CPM and CTR.
    • CPL: what one lead costs; it’s driven by CPC and how many clickers submit the form.

  • Why do my results jump when I change presets?

    Because the platform’s auctions, your creative, and your form quality can swing performance. The presets reflect a bad month, a typical month, and a good month.

  • Are “optimistic” numbers real?

    Yes - but not every day, not in every area, and usually not forever. Treat 🟢 as a target to work toward with testing and creative refreshes.

  • Do more leads always mean more deals?

    Not always. If you loosen the form to get more leads, quality can drop. We help you find the right balance.

  • Can you connect the simulator to my real ad account?

    Yes. We can import your last 60 days and calibrate the sliders to your actual CPM/CTR/conversion.

What the results mean

Estimated Leads / Month

How many people should leave their details.

Estimated Deals / Month

How many should turn into signed clients, using your close rate.

Cost per Lead (CPL)

Your average price of a new enquiry.

Cost per Deal (CPD)

Your average price of a signed contract.

Rule of thumb

If CPL is under £25 (🟢/🟠), you’re in a healthy range for most UK property lead gen. If it’s over £40 (🔴), we’ll need to tighten creative, targeting, or your form.

Why this matters

Budget clarity

See what £X/month realistically buys you.

Faster decisions

Spot waste (high CPM, low CTR) and fix it before you spend more.

Better pipeline

Balance volume vs. quality with one switch (pessimistic ↔ optimistic).

Board-friendly

Simple, defendable numbers you can share with partners.

Common levers to improve results

Creative & offer

Biggest driver of CTR and cost.

Form/landing friction

Reduces lead conversion; remove steps, add trust.

Audience strategy

Broad + retargeting usually beats narrow from day one.

Budget consolidation

Fewer ad sets, enough daily budget to exit “learning”.

Micro-tip

Aim for CTR ≥ 1%, Lead conversion ≥ 12%, CPL £12–£25. That’s the sweet spot for predictable volume.