Real-Estate PPC / Meta Ads Leads Simulator
See what your ad spend can deliver - in minutes. No jargon. Just realistic numbers for leads, deals, and
Set your monthly budget (or a leads target). We’ll estimate clicks, leads, deals, and costs in plain English.
Pro Controls
Tweak media & funnel assumptions. Defaults reflect your last 2 months.
Prefer we do it for you?
FAQs
What’s a realistic PPC for Real Estate outcome?
Start a custom project requestWith a £1,000 monthly budget on 🟠 Standard settings, many real-estate businesses see:
- ~50 leads / month
- ~5 deals / month (at ~10% close)
- ~£20 CPL and ~£200 CPD
Your market may vary by area, offer, and seasonality - that’s why the three presets exist.
What’s CPM, CTR, CPC, CPL - in normal words?
- CPM: what it costs to show your ad 1,000 times.
- CTR: out of 100 people who saw your ad, how many clicked.
- CPC: what one click costs; it’s driven by CPM and CTR.
- CPL: what one lead costs; it’s driven by CPC and how many clickers submit the form.
Why do my results jump when I change presets?
Because the platform’s auctions, your creative, and your form quality can swing performance. The presets reflect a bad month, a typical month, and a good month.
Are “optimistic” numbers real?
Yes - but not every day, not in every area, and usually not forever. Treat 🟢 as a target to work toward with testing and creative refreshes.
Do more leads always mean more deals?
Not always. If you loosen the form to get more leads, quality can drop. We help you find the right balance.
Can you connect the simulator to my real ad account?
Yes. We can import your last 60 days and calibrate the sliders to your actual CPM/CTR/conversion.
What the results mean
Estimated Leads / Month
How many people should leave their details.
Estimated Deals / Month
How many should turn into signed clients, using your close rate.
Cost per Lead (CPL)
Your average price of a new enquiry.
Cost per Deal (CPD)
Your average price of a signed contract.
Rule of thumb
If CPL is under £25 (🟢/🟠), you’re in a healthy range for most UK property lead gen. If it’s over £40 (🔴), we’ll need to tighten creative, targeting, or your form.
Why this matters
Budget clarity
See what £X/month realistically buys you.
Faster decisions
Spot waste (high CPM, low CTR) and fix it before you spend more.
Better pipeline
Balance volume vs. quality with one switch (pessimistic ↔ optimistic).
Board-friendly
Simple, defendable numbers you can share with partners.
Common levers to improve results
Creative & offer
Biggest driver of CTR and cost.
Form/landing friction
Reduces lead conversion; remove steps, add trust.
Audience strategy
Broad + retargeting usually beats narrow from day one.
Budget consolidation
Fewer ad sets, enough daily budget to exit “learning”.
Micro-tip
Aim for CTR ≥ 1%, Lead conversion ≥ 12%, CPL £12–£25. That’s the sweet spot for predictable volume.
