Track Your SEO Progress Without Fancy Tools

You don’t need a complex analytics setup to see if your SEO is working. A few free tools and consistent checks will tell you everything that matters. The key is knowing what to look for - and what to ignore.

Many business owners rely on expensive dashboards that show vanity metrics - impressions, sessions, percentages - but not actual progress. Without clear context, it’s easy to feel lost and stop improving.

Use a minimal, consistent tracking routine:

1. Search Console: Track top queries, clicks, and CTR weekly.
2. Manual keyword log: Monitor 10–20 target phrases every month.
3. Compare landing pages: See which pages gain or lose visibility.
4. Measure enquiries: The ultimate SEO metric is leads, not traffic.

• Stay focused on meaningful progress without tool overload.
• Save costs and still get full SEO visibility.
• Build a clear habit of data-driven improvement.