SEO vs AEO - The Modern Way to Be Found Online
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reading timeMost businesses still rely on traditional SEO - optimising pages for keywords and backlinks - but ignore how Google and AI tools now summarise answers. As a result, even well-optimised sites can disappear from AI overviews or voice results. Without adapting for Answer Engine Optimisation (AEO), your content risks being left out of the next generation of search visibility.
The Solution
The solution is to combine SEO and AEO rather than treat them as separate strategies. Keep all the SEO fundamentals - technical setup, keywords, and backlinks - but add clarity for machines. This means writing concise answers (40–60 words), structuring your pages with clear headings, and using schema markup to help AI understand your content. Think of it as making your site readable for both people and algorithms.
The Benefits
- Stay visible in both classic Google results and AI-generated summaries.
- Build authority as a trusted source that AI engines quote directly.
- Future-proof your marketing strategy against changes in search behaviour.
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