How to Plan a Business Website That Actually Sells

Most business websites fail because they’re built backwards - design first, strategy later. The result looks great but doesn’t sell. Planning your website correctly means treating it like a sales tool: one that guides visitors from interest to action with clarity, structure, and intent.

Many businesses jump straight into design without defining the purpose of their website. Pages get added at random, copy is written in a rush, and the site ends up confusing visitors instead of converting them. Without a clear structure and goal for each page, your website becomes a static brochure instead of a living sales channel.

Plan every website like a funnel, not a flyer:

1. Start with the outcome: Decide what success means - calls, bookings, or form enquiries.
2. Map user journeys: Identify what each visitor type wants and where they should land.
3. Outline before design: Create a wireframe and draft copy before adding visuals.
4. Optimise from day one: Include SEO and tracking setup early - it’s easier than adding later.
5. Review and simplify: Every extra step between arrival and enquiry costs conversions.

• A faster, smoother build process that avoids rework.
• Clearer user flow and more enquiries from day one.
• Better collaboration between designer, copywriter, and marketer.